A SCENARIO BASED ESSAY Example | Topics and Well Written Essays - 1000 words

A SCENARIO BASED - Essay Example The clincials point out a sense of attitude from the student, their personality, bedside manner and their work ethic. This also gives the student a chance to see whether they like working with patients in certain settings. There are basically three issues in this scenario and two of them are related. The first two issues show that the student is showing up late for their placement and they have missed several times during the four weeks that they have been involved. They are also late coming back from breaks during the day. The other issue is that the student is not really talking about what is going on when they are confronted and therefore are in danger of failing. Although these are the issues presented in the scenario, there is another issue that is important to consider: This placement may not be a fit for this particular student, which could be the reason for their attitude and behaviour. The most obvious issue for the mentor in this situation is what to do about it. The student may fail this aspect of training unless she starts to take responsibility for her behaviour and changes it. The mentor must make a decision about the type of intervention that is needed or whether it is time to fail the student. According to Cleland et al. (2008), there are many factors that influence whether an individual who is underperforming should be failed. One of the challenges with failing a student is that mentors have difficulty doing this if they feel they are stopping a students career. Also, failing a student may depend on what the mentor felt about the student overall. Taking the facts into consideration suggest that the mentor will have to fail this student because they are halfway through the placement and the behaviour has not changed. Their attitude seems to show that they are not interested in the placement. At this point, an assessment of the attitudes, personality and skills would be helpful for the student.

Climate Change Affect Plants Essay Example for Free

Climate Change Affect Plants Essay Historical climate change has had a profound effect on current biogeography, so we can expect our ongoing and rapid climate change, to have as great an effect. Climate change has important implications for nearly every aspect of life on Earth, and effects are already being felt. * Temperatureeffects–average, minimum or maximum can be important determinants of plant distribution For example the Palmae/Arecaceae are cold intolerant as their single meristem is susceptible to frost. Conversely, boundaries between vegetation types (e. g. Arctic treeline) are generally determined by summer warmth * Rainfall is also an important determinant: for example it affects the balance of grasses to woody vegetation * Other factors such as soil type or herbivory may also be affected by climate change. Effects on Plant Diversity * Species ‘left behind’ as they are unable to change distribution fast enough. Species with long life cycles and/or slow dispersal are particularly vulnerable. Some isolated or disjunct species are particularly vulnerable, as they may have nowhere to go. These include Arctic and alpine species, and Island endemics Coastal species which will be squeezed between human settlements and rising sea levels. * Plant genetic composition may change in response to the selection pressure of climate change. * Some plant communities or species associations may be lost as species move and adapt at different rates. Increased invasions by alien species may occur, as conditions become more suitable for exotic species whilst native species become less well suited to their environment (for example, Bromus is more invasive in wet years (Smith et al, 2000)). This is especially true given human interventions which have deliberately and accidentally facilitated the spread of species across the globe. * Many plant communities act as sinks (store carbon), which helps to offset carbon emissions. However, over the next 70 years, the effects of climate change on plants mean many terrestrial sinks may become sources.

Ethical Tourism in the Postcolonial Era Essay example -- Traveler, Tou

Tourism has become a huge source of revenue and cultural exchange for many parts of the developing and developed world. Through tourism people are able to escape their normal routine and interact with exotic and different places, as well as people. This act of traveling for the sake of pleasure and "vacation" sometimes leads tourists astray in their ethical judgment of how to act as a visitor in a different land. This paper will dive deeper into this issue by comparing the "tourist" through the sexualized tourism market in Brazil and more ethical forms of alternative tourism, such as volunteer tourism. The act of touring has been done for hundreds of years but has morphed into a more lucrative, dangerous industry as travel has become more accessible to a wide spectrum of people. According to (New Keywords) there are generally two kinds of people participating in travel: the tourist and the traveler. The tourist is a superficial being, taking time "out from everyday routines to sample, but not necessarily engage with others† (356). The tourist may also be seen as vulgar and ignorant when presented with new cultures and ideologies. The traveler, on the other hand, is an "independent, genuine explorer on a quest of discovery" (356). The tourist participates in generic forms of tourism while the traveler seeks more personalized experiences that are more sensitive to their destination's environment and people. Through travel the "colonial and postcolonial character of modern tourism" is apparent as many people from the more privileged sectors of society visit the Third World and c ommodify their host's culture, bodies, and livelihood. Unfortunately, the bulk of the profit from these tourists goes to multinational companies instead of t... ...tourists feel the need to visit mass tourism destinations, such as all-inclusive resorts in the Caribbean, there are others who seek an experience that will change them forever. They want to soak up pieces of other cultures to put in their experiential scrapbook, feeling the emotions and living a lifestyle of the Other by diminishing personal boundaries. In contrast places like Brazil, Thailand, the Philippines and the Caribbean Islands are living a different reality as sexualized images of their women, and sometimes children, have become a problem by creating an unhealthy sex tourism market (Bandyopadhyay 940). With the mergence of alternative tourism and increasing global awareness about the many human rights issues stemming from generations of colonial exploitation there is hope that people will be more inclined to choose safer more sustainable modes of tourism.

Best Practice Cases in Branding Essay

Kevin Lane Keller (born 23 June 1956) is the E. B. Osborn Professor of Marketing at the Tuck School of Business at Dartmouth College. He is most notable for having authored Strategic Brand Management (Prentice Hall, 1998, 2002 & 2008), a widely-used text on brand management. The book is focused on the â€Å"how to† and â€Å"why† of brand management, this strategy guide provides specific tactical guidelines for planning, building, measuring, and managing brand equity. He has published his research in the Journal of Marketing, Journal of Marketing Research, and Journal of Consumer Research. In addition, Philip Kotler selected Keller to be his co-author on the most recent edition of Kotler’s market-leading text Marketing Management. Keller was formerly on the faculty at the Stanford Graduate School of Business, the University of California, Berkeley and the University of North Carolina at Chapel Hill. He has served as a visiting professor at Duke University and the Australian Graduate School of Management. He is an alumnus of Cornell University, Carnegie-Mellon University and Duke University. In the private sector, Keller often acts as a consultant on branding, speaks at industry conferences, and helps to manage the rock band The Church. Keller currently resides in Etna, New Hampshire. Books by Kevin Lane Keller (chronological order) Kotler, Philip/Keller, Kevin Lane: Marketing Management, 13th edition, Upper Saddle River, NJ: Prentice-Hall 2009. Keller, Kevin Lane: Strategic Brand Management, 3rd edition, Upper Saddle River, NJ: Prentice-Hall 2008. Keller, Kevin Lane: Best Practice Cases in Branding, 3rd ed., Upper Saddle River, NJ: Prentice-Hall 2008.

Government by the People Essay

The population growth has caused concern for many Americans because of the terms of numbers and poverty that comes with this growth. There is a pattern showing of wealth transferring from poorer nations to the richer nations of the globe and the information technology revolution is speeding this cycle up. With population growth reaching new heights new concerns for increasing urban growth has emerged. Planning for transportation, environment protection, or management of water and other resources are needed. Unregulated markets forces will hurt individuals and â€Å"politics as usual† will not mandate viable growth patterns or protect the air, water and natural beauty of our country. Planning and growth depends on public support and market forces. In order for plans to be effective they must show he same interests and values of major groups within the community. Even with the fear of the government, something that is generally accepted hampers a lot of effective planning. But it is clear that for any planning to work there must a consensus between â€Å"planners, community leaders, and the popularly elected officials who must bear the responsibility for implementing the plans† (Magleby, O’Brien, Light, Peltason & Cronin, 2006, p. 649). This planning for our country, communities and societies along with its citizens has given the United States the status of world power. But controversy has erupted from the resent war with Iraq that questions our authority. I’ve heard many individual claims that America is expanding its empire, rather than fighting for freedom. Our rise to a world power has come because of our industry, colleges and universities, multiple government institutions, military strengths. This along with our innovations in science, technology and medicine catapulted us into our status. Development of such things as television and jet airliners gave America the edge it needed to jump to the top of the ladder. They have also helped to spread our ideologies of democracy and westernization. It has created globalization and keeps it going. Our commerce and business growth has only helped with this globalization. Companies, such as IBM and General Motors have given the national government firm grounds in business. Our national government promotes â€Å"a prosperous economy through its monetary and fiscal policies† (Magleby, O’Brien, Light, Peltason, & Cronin, 2006, p. 437). The Department of Commerce has been at the center of the government’s efforts to promote economic growth and encourage businesses to do research and new development. These companies are at the heart of this economic growth plan. But more recently new development has been needed to keep these companies afloat as technology and innovation continues to climb new heights. Turning outdated companies into the companies of the future. The introduction of the electronic superhighway mandates companies to use e-commerce and if they can’t they might get left behind. The internet has given us a faster way for just about everything. It has even influenced society, culture and lifestyles. The Progressive Era began in United States during the mid 1890’s and continued through World War I. It was a time when individuals were beginning to have concerns with the state of society. It also brought about a belief in human compassion and how new innovations along with scientific investigation could somehow show what the problem was with ways of solving the problems. This reformation shows even in today’s time. Our social construct has great bearing on our national government. Take for example the debate on same-sex marriages. Our government has made laws that pertain to this issue, but some in society believe government has gone too far. But the core issue at stake, that I believe, has something to do with insurance. I don’t believe that our national government is trying to establish social norms, but rather maintain certain expectations of commerce and business. Reference: Magleby, D. B. , O’Brien, D. , Light, P. , Peltason, J. W. , & Cronin, T. E. (2006). Government by the People: National, State, and Local 21st. Ed. New Jersey: Prentice Hall.

Pride and Prejudice Intro Summary Essays - Pride And Prejudice

Pride and Prejudice Intro Summary Essays - Pride And Prejudice Set in the country village of Longbourn in Hertfordshire, the story revolves around the Bennet family and their five unmarried daughters. They are the first family of consequence in the village, unfortunately the Longbourn estate is entailed by default to a male heir, their cousin Mr. William Collins. This is distressful to Mrs. Bennet who knows that she must find husbands for her daughters or they shall all be destitute if her husband should die. Mr. Bennet is not as concerned and spends his time in his library away from his wifes idle chatter and social maneuvering. The second eldest daughter Elizabeth is spirited and confident, wanting only to marry for love. She teases her eldest sister Jane that she must catch a wealthy husband with her beauty and good nature and support them. The three younger sisters Mary, Catherine and Lydia hinder their sisters chances for a good match by inappropriate and unguarded behavior. When Mr. Bingley, a single man of large fortune, moves into the ne ighborhood with his fashionable sisters he attends the local ball and is immediately taken with Jane Bennet. His friend, Mr. Darcy, is even richer with a great estate in Derbyshire, but is proud and arrogant giving offence to all including Elizabeth by refusing to dance with her. The whole community declares him the most disagreeable man, eaten up with pride.

After the First Death essays

After the First Death essays After the first death is a psychological thriller. Patriotism plays a big role in it. The behaviour of some principal figures entirely arises from patriotism. And innocents become victims of it. The story begins with a boy, who kept saying he has a tunnel in his chest. The boy named Ben is the son of a general and thats why he eventually ends up on the bridge and there a bullet caused that tunnel in his chest. It all happened on an old railway bridge. Four hijackers, terrorists, captured a bus full of children under the age six. The hijackers were Artkin, who took charge on this operation, he found Miro and his brother Aniel in a refugeecamp, Miro a sixteen-year-old boy (was he?), who had never known his parents and later also lost his brother, who died before doing his duty and two other men called Antibbe and Stroll. Artkin and Miro reviewed the plan for the last time. They had watched the bus route for weeks. Miros assignment was to kill the driver, his first kill. But when the bus arrived the driver wasnt a man as supposed to be but a girl. The girl was Kate, the niece of the busdriver. When Artkin decides to let the girl live for a while, because she could be useful, Miro was disappointed because he wanted his first death to be perfect, so as they planned it to be and now the first thing went wrong already. Artkin drugged the children with drugged chocolate so they would be asleep. But one child was probably allergic to the drug and died. Of course this wasnt planned but Artkin used it as a warning to the world. Then he went to the van where Antibbe and Stroll were also. He had Miro given the order to watch over the children and Kate and win her confidence. In the conversations that Kate and Miro have, Miro tells about himself to win her confidence and Kate tries to be nice and kind to persuade him not to kill her. Kate also have conversations with herself, Am I acti ...

How Content Can Catch Fire With Amplification Process With Heidi Cohen

How Content Can Catch Fire With Amplification Process With Heidi Cohen Do you do whatever you can to get a prospect’s attention? Many marketers actually miss the mark when it comes to connecting their customers and content. Today, we’re talking to Heidi Cohen, chief content officer of Actionable Marketing Guide. She describes how you can build momentum to keep your content visible, consumable, and actionable. Also, Heidi shares a method to follow for your content’s amplification and distribution process. Difference between distribution and promotion of content Distribution Method: Ignite (up to first three days): Build a network and spark participants’ interest and willingness to engage with and share your content Fuel (first month): Plan, manage, and schedule social media marketing to keep content fresh and visible; utilize many mediums (i.e. video, audio) Spread (ongoing): Road test content to determine what works or doesn’t to attract new people; perform audit to update content and get conversions Less than 60% of digital traffic is human; build relationships and be creative to reach humans who will share your content Ways to create new or keep content going include visuals/images, guest posts, build authority, get people involved, take content live, and go to conferences Links: Heidi Cohen Subscribe to Heidi Cohen’s Newsletter Hootsuite Buffer Aaron Orendorff How To Avoid The Most Costly Mistake In Influencer Marketing With Shane Barker Andy Crestodina Steve Dotto The Secret 3 Steps For Content Amplification And Distribution Success 5 Basic Content Types Customers Need How We Increased the Readership of Buffer’s Blog to Over 1.5 Million Visits Yale Appliance Brian Dean The New York Public Library on Instagram How to Network at a Conference: 101 Tips From Marketing’s Best Content Marketing World Gini Dietrich Write a review on iTunes and send a screenshot of it to receive a care package! If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play. Quotes by Heidi Cohen: â€Å"You don’t want to have your promotions look like wallpaper meaning that no one sees them.† â€Å"Optimization is key because it’s not just that one shot in the dark.† â€Å"You’ve got to make sure that everything you create has‘connected content’.† â€Å"Keeping that content going is way cheaper than creating it again.† Im a big proponent of testing and tracking to get those incremental 10% improvements.

Questions and Answers Assignment Example | Topics and Well Written Essays - 750 words

Questions and Answers - Assignment Example He was responsible for coming up with designs of his products and with his market experience; he produced exactly what the customers wanted. He was passionate about satisfying his customers, and this made the business grow very fast. He employed people to do the actual production, and he spent much time developing new designs. With plenty of time to develop new designs, the firm was able to come up with a variety of designs to satisfy the market. The appearance of his shop also contributed to the success of his business. He ensured that the room was decorated with his products. The decoration produced an ambiance that caught the eye of the customers. The employees dressing were a crucial factor in promoting purchases. The employees’ dressing was elegant, and they wore the jewelry that was sold in the shop. He also developed a section to sell accessories such as ties and umbrellas that were decorated in the business colors and hence drew more customers to the business. He had a desire to increase his sales and expand his market share. However, it was quite challenging since all markets were unique (Martincich Retrieved from http://protectedpdf.iese.edu/descargas/M-663-E-1101156.pdf). The attempt to export jewelry to Geneva proved to be very challenging. A former employee had started producing similar products and selling them without his consent. He had a lot of emphasis on having stalls selling his products only as an attempt to reduce the copying of his designs. He did not perform a deep market research in Geneva and hence had no insight on the market. After his failure in Geneva, he decided to engage a marketer who would sell his products in other countries. He hoped that a good marketer who understood the market would provide a good link to many customers in other countries. However, he remained rigid on maintaining the prestige and

The Smith's Snackfood Company in Australia Essay - 1

The Smith's Snackfood Company in Australia - Essay Example The company also boasts as having a very strong distribution network in the country since it is able to distribute its snack products to over 60,000 outlets spread all over the country every ten days. The company’s main products include Smith Crisps, Ruffles, and Lays while its snack brands include Lays, Doritos, Twitties, Cheetos, Parker’s, Burger Rings, and Red Rock Deli. Salty snack food industry is said to contribute greatly to the Australian economy. Salty snack food industry in Australia is worth $26 million according to a report. The industry grew by about 12% in the year 2011, and the growth is expected to continue due to the increased demand for salty snacks in the country. As earlier stated, Smiths Snackfood Company is the leading supplier of salty snacks in Australia with its snack brands reported to have grown by 25% in 2011. However, the company’s market is divided into three segments namely potato (68%), Corn (14%) and Extruded/ Cereal (18%). The co mpany’s dominance is the industry emanates from its strong presence in every product segments, where its main brands such as Doritos, Smith Crisps, and Twisties have remained leaders (Friend, 2012). The snack food industry in Australia is marred by stiff competition among leading plays, which competes for the sensitive segments in the country. For instance, Smiths Snackfood Company faces stiff competition from other key players such as Arnotts Snack Foods, and Proctor and Gamble, Smiths Snackfood Company. As a result, Smiths Snackfood Company has always engaged in a strong advertising campaign aimed at attracting certain market segment in the country so as to maintain its dominance and improve its performance. In fact, the company was ranked 21st overall in Australia in terms of the advertising campaign according to 2001survey.

Analyze Thomas More's Utopia in terms of his purposes and Essay

Analyze Thomas More's Utopia in terms of his purposes and characteristics he assigns to the state of Utopia What does he have to - Essay Example Hythloday talks about Utopia’s history and geography and tells that Utopia was once Isthmus before General Utopus conquered it. Hythloday puts forth a very civilized image of the Utopian society. He says that Utopians are rational in their thinking and dealing with one another. Property is communal. People of utopia are highly productive and do not run after money or gold. They value human life and etiquettes more than power and money. Class distinction is non existent in Utopia and so is the poverty. People are tolerant in religious matters and crime and offence is negligible. The society is better than any society in Europe. Finally, (More) says that he would appreciate it if few of the Utopian policies were inculcated in the European system, though he sees little to no chance of it in reality. Works Cited: More, Thomas. Utopia. UK: Bibliolis Books Ltd, 2010. Print.

The Super Bowl Project Research Paper Example | Topics and Well Written Essays - 750 words

The Super Bowl Project - Research Paper Example A project manager is responsible for assigning tasks and managing resources around the project until its completion. In the Super Bowl Project, the project manager is supposed to oversee smooth completion of all modules of the project (Leiker, Ellenport, 2005). The management approach used in the project is chiefly qualitative and also in their research. The project manager aims at proper understanding othe activities involved in effectively running a Super Bowl Project. His decision making aims at answering the how and why such events fail or prosper by checking a small sample. Before the project commenced, the manager checked cases occurring in similar events and their effects. The conclusions that have been prepared by the project manager have been used in efficient administration of the project and avoiding uncertainties. Quantitative approach is only slightly used in the procurement department in making projections for proper use of the budget (Buehring, Cassell, Johnson, Symon, 2006). The Super Bowl Project encompasses the events that run prior to the actual games, which are held in different venues. Project management will involve searching for sponsorship and broadcasts to create exposure for the Super Bowl. The city where the event is happening should have a good reputation so as to encourage more people to attend it. The project manager is conscientious for planning the event and creates provision and solutions for any uncertainties that may occur. Uncertainties include the venue being declared unavailable as the event approaches or lack of enough boosts from sponsors. On the actual day of the Super Bowl, the safety of attendants should be enhanced ensuring that there are health facilities close to the venue. Due to hysteria during games there is a possibility of mass illness and so the medical facilities should accommodate above 25,000 people. As a result of the recent terrorism threats, the project manager should liaise with the governor to provide extra National Guards. A proper evacuation plan should be made in case of an emergency to ensure the fans safely make it out of the Super Bowl venue (Leiker, Ellenport, 2005). Proper insurance measures should also be placed against the property used during the event, as well as the participant’s health. The coverage should also apply to the media and sponsors in case there is a cancelation and fans need a refund on their ticket money. The project manager has to gather a number of insurers and choose the most suitable for the job. Most of the risk management that is involved in the Super Bowl project revolves around the activities happening outside the football games. The project manager should ensure that proper planning in ancillary events as well as the actual Super Bowl. The Department of Code Enforcement of Indiana has actively inspected the venue where the Super Bowl is set to be held (Leiker, Ellenport, 2005). Each structure involved in the event is inspected and the st andards used to set up temporary structures set together with those of permanent structures. The organizational structure used in the project is matrix, which involves grouping the people involved on functionality and expected results. This ensures that the people in both groups make up for each other’s weaknesses and increase productivity of the product. Balanced matrix was applied to divide the project in phases and departments to

Literature Review--Outline or Prewriting Essay Example | Topics and Well Written Essays - 250 words

Literature Review--Outline or Prewriting - Essay Example The internet has impacted on the learners through transforming a threshold concept that change view of learners thereby assistsing in integrating previously learned material with the threshold concept as portals. Once this has been traversed then it brings an insight into the mind of a learner how to think and act like a library practitioner within a discipline (Hope, Kajiwara, & Liu, 2001). There has been a shortage of librarians to teach classes as a result of ever growing student body in most institutions of higher learning as Hope, Kajiwara, and Liu (2001) explain. The internet has provided an alternative mean of providing information and instruction an exploration which has supplemented traditional classrooms. Internet has enabled the use of a management system which inform students about resources and search techniques by creating a module which consist of films and documents about the library. According to Hope, Kajiwara, and Liu (2001), the use of internet on information literacy has made it possible for increased enrollment of international students in colleges and universities. The barriers of transitioning to a new environment to a new environment have been solved by the academic institution to provide resources and services just as a library for information seekers through the

The Super Bowl Project Research Paper Example | Topics and Well Written Essays - 750 words

The Super Bowl Project - Research Paper Example A project manager is responsible for assigning tasks and managing resources around the project until its completion. In the Super Bowl Project, the project manager is supposed to oversee smooth completion of all modules of the project (Leiker, Ellenport, 2005). The management approach used in the project is chiefly qualitative and also in their research. The project manager aims at proper understanding othe activities involved in effectively running a Super Bowl Project. His decision making aims at answering the how and why such events fail or prosper by checking a small sample. Before the project commenced, the manager checked cases occurring in similar events and their effects. The conclusions that have been prepared by the project manager have been used in efficient administration of the project and avoiding uncertainties. Quantitative approach is only slightly used in the procurement department in making projections for proper use of the budget (Buehring, Cassell, Johnson, Symon, 2006). The Super Bowl Project encompasses the events that run prior to the actual games, which are held in different venues. Project management will involve searching for sponsorship and broadcasts to create exposure for the Super Bowl. The city where the event is happening should have a good reputation so as to encourage more people to attend it. The project manager is conscientious for planning the event and creates provision and solutions for any uncertainties that may occur. Uncertainties include the venue being declared unavailable as the event approaches or lack of enough boosts from sponsors. On the actual day of the Super Bowl, the safety of attendants should be enhanced ensuring that there are health facilities close to the venue. Due to hysteria during games there is a possibility of mass illness and so the medical facilities should accommodate above 25,000 people. As a result of the recent terrorism threats, the project manager should liaise with the governor to provide extra National Guards. A proper evacuation plan should be made in case of an emergency to ensure the fans safely make it out of the Super Bowl venue (Leiker, Ellenport, 2005). Proper insurance measures should also be placed against the property used during the event, as well as the participant’s health. The coverage should also apply to the media and sponsors in case there is a cancelation and fans need a refund on their ticket money. The project manager has to gather a number of insurers and choose the most suitable for the job. Most of the risk management that is involved in the Super Bowl project revolves around the activities happening outside the football games. The project manager should ensure that proper planning in ancillary events as well as the actual Super Bowl. The Department of Code Enforcement of Indiana has actively inspected the venue where the Super Bowl is set to be held (Leiker, Ellenport, 2005). Each structure involved in the event is inspected and the st andards used to set up temporary structures set together with those of permanent structures. The organizational structure used in the project is matrix, which involves grouping the people involved on functionality and expected results. This ensures that the people in both groups make up for each other’s weaknesses and increase productivity of the product. Balanced matrix was applied to divide the project in phases and departments to

Guest speaker paper Movie Review Example | Topics and Well Written Essays - 500 words

Guest speaker paper - Movie Review Example The presentation seems to cover the fundamental aspects of marketing and their relevance in the hospitality industry. Incorporation of the modern advancement in information technology is highlighted by the guest speaker as instrumental in determining the success of hospitality industry. Marketing must therefore include comprehensive consumer feedback systems. This would help the hospitality company to make necessary adjustments and fill the demand gap which will go a long way in boosting the image of the firm. The speaker focusses on the need to adopt new hospitality and travel marketing management practices in order to remain relevant in the market (Nykiel,2012). Positioning is pointed out as a critical tool in enhancing the positive outcome in any marketing endeavors. This would be achieved through in-depth analysis of market trend and emerging consumer behavior. Market segmentation and 8Ps are explored by the speaker as they are considered core in boosting the overall set goals. E mbracing diverse cultural background of the hospitality consumer community is a strong variable when it comes to attaining customer satisfaction. The presentation has exhausted the expected marketing plan strategies and its impact in determining the success of an existing company or potential entrant. The speaker’s contribution in hospitality marketing offers an insight into the underlying concepts in organization success. Management practices and flexibility to emerging changes remains key in achieving short and long term goals. It is worth to note that intensifying competition in the hospitality industry calls for sound marketing plan. The plan must accommodate changes as market trend evaluation takes course. Hospitality and travel industry has experienced significant changes due to the influence of globalization (Nykiel, 2012). In essence, I believe the speaker’s ideas would be helpful in understanding the marketing management transition

Race And Ethnic Relations In Global Perspective Essay Example for Free

Race And Ethnic Relations In Global Perspective Essay When I did my research on Hmong people in unit six I found their history and culture to be very interesting, that is why I choose the conflict of the Hmong people and the Vietnam War to do this project on. Before getting into the exact conflict and the harm that the war caused many Hmong people I am going to write about the Hmong culture. http://www. historyguy. com/hmong_rebellion_in_laos. html#. UYxyE6JnG8g The Hmong are ethnically different from the Vietnamese, Cambodians and Lowland Lao. They lived in the mountains between Laos and Vietnam. They were considered less â€Å"civilized† than the other ethnic groups mentioned. They were considered to be Semi-Nomadic because they practiced the slash-and-burn as their way of getting food. Before the French came and made Indochina a Colony the Hmong were persecuted for their way of life, after that they were left alone and not bothered by the other groups. During the Indochina War (1946-1954) the Hmong people supported the French because they protected them. When the French pulled out they left the Hmong people to survive on their own, little did they know that this would not be the last time this would happen to them. In the early 1960’s JFK sent in the Special Forces (Green Berets) to South Vietnam. They landed right by the Hmong villages. Right after they landed, the American soldiers started to recruit the young men in the villages to help them fight the North Vietnamese. They agreed to do this not because they had love for the South Vietnamese, but because they thought that the United States would be a good replacement for protection since the French had left them with no protection. The United States also recruited young Hmong men who lived in Laos to form a â€Å"Secret Army†. The Hmong people were dedicated to help the United States in the war and would do whatever it took to have the United States protection from the communist North Vietnamese. Little did they know but that protection wouldn’t be there for long and they would be left to face the enemy on their own. Before the United States recruited the men of Hmong, they were a neutral party in Vietnam. In 1973 the United States soldiers were ordered to pull out of the Vietnam War and left the Hmong with no protection. When the communist won the war in 1975 they ordered the Hmong people, women and children include, to come down from the mountains. They wanted to be able to monitor what the Hmong’s were doing. I guess they probably did this to make sure that they were no longer a threat to them. Most of the Hmong people refused to come down from the hills. When the Hmong refused to come down the communist started dropping Soviet supplied toxic agents on the villages from the air, this was called â€Å"Yellow Rain†. The yellow rain wiped out whole villages including men, women and children. In 1975 the Hmong people fled to refugee camps in Thailand to escape the horror and torture that they would have to suffer from the Lao Communist Government. In late 1975 they began arriving to the United States from the refugee camps. In the early 1990’s the refugee camps were forced to close and the people who had not fled to the United States were forced to go to non-un camps. Many of them tried to become Thai citizens but that entailed getting large sums of money from relatives. Most of those refugees could not obtain citizenship because their relatives did not even have enough money to take care of their direct families. In 2006 the Thai government made the remaining Hmong people relocate to a more isolated area in Thailand, many of them are deprived access to join their families in the United States. They are basically left to fend for themselves and fear for their lives every day. If they would never have been asked to join the United States in the fight in Vietnam, they would still be living like they always did before. They were not an enemy to anyone until they trusted the United States and later that trust was broken. The Hmong people who now live in the United States have what we would call a better life. In my opinion if we would have never disturbed them and their lives during the war they would have never known a different way of life. They would probably be happy just the way they were, with no enemies to mess with them and have never have lost most of their people in the war. It is our fault that they ever had this conflict.

Use Of Steel In Building Design Construction Essay

Use Of Steel In Building Design Construction Essay Steel is a mixer from alloy which consists a lot of iron and around 0.2 % of carbon. Grade will affect the weight of it but normally it is 2.1% by weight. For iron, carbon is the most common alloying material, but it also uses other elements such as manganese, chromium, vanadium, and tungsten. Carbon and other alloying elements likes what I mentioned just now are acting as a hardening agent. From doing so, it can prevent dislocations in the iron atom crystal lattice from sliding past one another. By control the amount of alloying elements, it can indirectly control the hardness, ductility and the tensile strength of the resulting steel. By increasing the carbon content, it can be made harder and stronger than iron, but such steel is also less ductile than iron. Steel also called as a versatile material because the composition and internal structure to tailor its properties can be adjusted by us. Due to this reason, we can produce steel for paperclips, steel bridges, thin strips of st eel for razor blades and large beam for column. Properties of steel Steel more or less is a linear elastic material, it has a strong tensile strength which made it can be bend into whatever shape that you like, and it also have the same compressive as the tensile strength . It different from concrete, as we know that concrete is very low in tensile strength but it has a strong compressive strength. However, with enough applied force, steel and other metals will cease to behave elastically and begin to behave plastically. When a material is linearly elastic, its deformation, or strain, will be directly proportional to the applied force and it will return to its original shape when the force is removed. A plastic material ,on the other hand, will permanently deform without breaking. In real life, we cant found such thing as perfectly elastic or plastic material. Material likes steel, the tensile strength and the compressive strength are concerned by structural engineers. When steel reaches its yield strength, It started to stretch and transition from elastic to plastic behavior. When there is more force that applied on steel, it will made it reaches its ultimate tensile strength and eventually it will break. Due to the high tensile strength that steel has, structural engineers take this advantage in their design. In some Natural disasters likes earthquake or major structural failure, the properties which steel has is very useful because it allows the structure to absorb extra load. For those material that too brittle, it will shatter instead of stretch, it possibly will cause the structure to crash down, but for material likes steel, when the structure is ruined, but its plastic behavior allows time for escape. Advantage of steel As all engineers know, steel is very useful in construction. There are a lot of advantages of using steel in construction. That is why so many construction in the world use steel as main material. 1. Recycling Use steel in construction only will generate a small amount of waste. For all those light gauge steel construction is 100 percent recyclable. In one year, over a trillion pound of steel was recycled. According from a trustable data, it shows steel industry annually saves energy up to 18 million households for a year. 2. Strong and Durability Compare with use wood for framing work, steel is significantly stronger than wood. Other than carbon fiber, there is no other material can match steels superior strength and durability. The reason we never apply carbon fiber in our building is because carbon fiber is much more expensive compare with steel. Building that uses steel will enable the building to resist earthquake, hurricanes and other natural disease. 3. Climate and Condition As we know, steel made from strong iron and carbon, so it will never crack, shrink, splinter, creep, split, or swell. Individual members of a wood-framed building react differently to climate changes. This wood movement may include expansion, contraction, warping, twisting, etc. 4. Weigh Steels weigh is 60 percent lesser than wood. 6 tons of steel can supports 2000 square foot home, but for lumber, it needs around 20 tons to support 2000 Sf home. Although steel is light but it is very strong. Use steel for foundations can make it be lighter; transportation and site handling are easier. Problem of steel There is no perfect material in this world; each material has their strong point and week point. For steel, the most serious problem is corrosion. Due to the moisture of the air, those steel that exposed to air will get rush easily. Owner of the house have to spend a lot of money to remove those rush steel and replace it with new steel. So rather than waste a lot of money to replace after it rush, engineer had found out some way to prevent it before get rush. 1. Materials resistant to Corrosion In real life, we cant find a material that can totally immune to corrosion in all environments. To prevent corrosion, we have to know the environment factor that causes them to rush. Corrosion Resistance Date are used to assess the suitability of material in an environment. 2. Protective coating For prevent steel from corrosion, protective coatings are the most widely used technique. Protective coatings separate the surfaces of the matter that will corrode from the factors in the environment which cause corrosion to occur. Even protective coating is a common way of corrosion control technique, but it doesnt mean it can 100 percent the surface. 3. Catholic Protection There is another way to prevent corrosion from using electricity. Catholic protection interferes with the natural action of the electrochemical cells that are responsible for corrosion. For those materials which always exposed to air or water, using Catholic protection method is a very good technique. Other than the corrosion problem, steel cant resist heat as well. So when in applied in column, it needs a thick layer of cement to resist fire. From doing this, when the building is in fire, people got a lot of time to run from the building before it collapse. Uses of steel in construction work The number of building keeps increasing nowadays with help of steel components all over the world. The engineer found out that steel that is very useful in the construction work due to the ability of tensile and compressive strength. Cost of steel also affordable by client. In a building, steel parts are the most strong, most solid and reliable type of all building material that can stand the test of time. Due to the reason which is steels are firm, and cheaper compare with other material, aesthetic, fire resist, do not require further treatment and it is environmentally friendly. Advantage of steel is enough to draw attention to metal and steel components; the only issue that needs even more elaboration is their elasticity and reliability. Nowadays people do not want to be scared anymore because of their firbeboard-house or pvc houses will be sweep away by storm, tornados and other natural disasters. Reliable, solid and firm components will brings trust to user. Corrosion is one of the biggest disadvantages of metal parts used for construction though nowadays most of the manufacturers heat-treat metal parts in order they become stainless and stone-like. Heat conductivity is another problem of metal structures that is why houses are not equipped with them in full scale. Structural-Steel Columns The method of securing the ends of a column greatly influences its strength. While wooden and cast-iron columns usually occur in building construction with flat or square ends, structural-steel columns are often used, having either hinged, flat or square, and fixed ends. Where the ends are securely fixed, so that the column is likely to fail in the shaft, before the end connections are ruptured, greater strength is developed than with columns having hinged or pinned ends. Columns having flat or square ends are somewhat stronger than hinged-end columns, but not so strong as those having their ends firmly secured. Light steel framing Thin sheets of galvanized steel can be formed into steel studs used as a building material for rough-framing in commercial or residential construction (pictured), and many other applications. The dimension of the room is established with horizontal track that is anchored to the floor and ceiling to outline each room. The vertical studs are arranged in the tracks, usually spaced 16 apart, and fastened at the top and bottom. Rectangular steel frame, or perimeter frame of the Willis building (at right) contrasted against the diagrid frame at 30 St Mary Axe, London, UK. The primary shapes used in residential construction are the C-shape stud and the U-shaped track, and a variety of other shapes. Framing members are generally produced in a thickness of 12 to 25 gauge. The wall finish is anchored to the two flange sides of the stud, which varies from 1-1/4 to 3 thick, and the width of web ranges from 1-5/8 to 14. Rectangular sections are removed from the web to provide access for electrical wiring. Steel mills produce galvanized sheet steel, the base material for light-gauge steel. Sheet steel is then roll-formed into the final profiles used for framing. The sheets are zinc coated (galvanized) to prevent oxidation and corrosion. Steel framing provides excellent design flexibility due to the inherent strength of steel, which allows it to span over a longer distance than wood, and also resist wind and earthquake loads. Light Steel Framing has been extensively used in cold climate countries due to its good thermal and structural behaviour. Heat loss reduction and tenement thermal comfort have been the main driving forces defining the design of these frames. The main issue to be addressed is how striving for thermal efficiency can lead to structural weakening and poor fire performance. ( http://en.wikipedia.org/wiki/Steel_frame) Summary Steel is a very important character in construction work. It can apply in concrete, farming work, beam, column, etc. Steel strong in tensile and compressive, so when apply in column, it can help column to easily crack or damage. Compare with wood make building, steel make building allow people run away from the building when it was in fire. Steel can be totally recycled, and it will not produce any waste when it apply in construction. Talk about the advantage, steel is strong and it can last longer than any material. Carbon fiber has same properties as steel, but cost of carbon fiber is extremely expensive compare with steel. There is no perfect material in the world, even steel is good, but it can corrode anytime when I expose to air or water. Client or owner spent a lot of money for the further treatment. So rather to spend money on the further treatment, they choose to do something on it before it install. Such way like coating, material resist, and catholic protection. Conclusion Initially I choose wood as the material of the assignment, but eventually I found out that steel is more common use and its properties is very unique. Steel much more stronger than wood, lighter than wood and talk about the further treatment, woods are easily spoil, so it will waste more money. But nowadays steels are getting lesser, we have to find another material to replace it, Carbon fiber has the same properties with steel but the problem is it is very expensive compare with steel. Recycle is the best way to solve this problem. Steel can be cycle easily, we can get the source from tin, old car, old buildings beam. From doing this, we can make sure

Realism in British Soap Opera Essay -- essays papers

Realism in British Soap Opera Using a media text as a key example, evaluate selected techniques of fictional production which contribute to a sense of realism consistent with genre or format used. Many have defined the term realism but these definitions by Watt and Williams can be easily applied to my choice of media text, which is the British soap opera. Fiske writes that Watt and Williams â€Å"†¦.tend to define it by its content. Watt traces its origins to the rise of the novel in the seventeenth and eighteenth centuries.† And Williams â€Å"†¦whose historical perspective covers the nineteenth and twentieth centuries, lists three main characteristics of realism in drama: he finds that it has a contemporary setting, that it concerns itself with secular action †¦ and that it is â€Å"socially extended†. ( Television Culture, John Fiske, Routledge, 1997, P.21 – 22) To expand on Williams’ three characteristics, the contemporary setting means that the drama should be set in the present day or at least modern times that the present audience are likely to have lived in. When the drama â€Å"concerns itself with secular action† this means that the events that take place within the drama are about people and described in human terms. The term â€Å"socially extended† means that the events in the drama revolve around the lives of ordinary people and not kings or social leaders. Williams definition can be seen to relate to the working class and their experience of subordination in industrial society. These are three of the generic characteristics found in the British soap opera. Coronation Street is one of Britain’s most successful soap operas where all of these characteristics can be seen clearly. The contemporary setting can be seen through the iconography used such as the modern cars, the clothes and issues that are discussed in the programme such as general elections. In soap opera this contemporary setting goes further than just modern day, they like to appear as if to be on the same day as the audience watching. This is achieved by covering the general elections as mentioned and characters making reference to the weekend in a Friday episode. The â€Å"Secular Action† in Coronation Street is clear as the narrative is character driven and the events are always seen from the characters point of view. â€Å"Secular Actionâ€Å" is particularly prevalent in Corona... ... record 29 million people watched an episode of Coronation Street in which Alan Bradley – who had been beating his wife Rita – was run over by a tram. After he had been â€Å"killed off† Mark Eden, who played Alan, was hit over the head with an umbrella in a shop. Viewers have also been known to send wreaths to television companies after characters have â€Å"died.†Ã¢â‚¬ ( Alex Duval Smith, Guardian, Education, Nov1 1994) In conclusion, the techniques used to contribute to sense of realism in the British soap opera include the three characteristics that Williams outlines. These are the use of a contemporary setting, the soap must concern itself with secular action and the soap should be socially extended. Other techniques that soap opera makers employ are the use of naturalism in the sets and characters, the time paralleling real time, the coverage of everyday issues as well as the big issues which actually happen very rarely but are very real. However the programme makers occasionally fail in their attempts to portray the real with the omission of gay characters and the closeness of all the residents of their particular area, which in real life is virtually non-existent.

Film Stars Are Earning Too Much?

Constantly appearing under the spot lights, attending endless extravagant parties and feasts, famous film actors, singers, or sportsmen are absolutely celebrities of contemporary society who can earn a huge money that normal people cannot even imagine. Personally I cannot be convinced that this is justified. Nowadays, in most countries, it is not uncommon that these celebrities, or so called ‘stars', make an incredible money with very little effort.For instance, through an endorsement of certain cosmetics brand, an actor/actress could probably get a payment reaching around several millions which equals to at least 10 years' disposable income of an ordinary working family. Therefore, this may attract more youngsters to move into the entertainment industries with false promises of being popular and successful. Besides that, occupations like film actors or singers, from my point of view, are by no means as essential and imperative to our society as some of others vocations such as teachers, doctors, or scientists, to name but a few.Just imagine, how can we survive in a society without any doctor when we get sick? Without teachers, how can we impart all the precious experiences and knowledge to our descendants, thus secure the future of our society. Considering the factors identified above, I tend to agree that stars' big income can by no means be justified by the effort they dedicated. However, let us consider some of the points that may be made in defense of their huge income. For example, the stiff competitions, a lack of privacy, or the relatively short professional life, etc.But, when they choose the career themselves , all these stresses are something they have to be confronted with, and can by no means justify their extravagant life style. By contrast, professionals (e. g. , teachers, doctors, scientists, etc. ) always play a much more pivotal, fundamental, indispensable role in our community. Thus, steps should be taken by governments to raise the awa reness of general public, and to raise social status, as well as incomes of these professionals.

Qualitative Research and Respondents Essay

1.1. Introduction Leptospirosis is one of the deadliest bacterial infection that I commonly acquired in tropical countries. you can get the disease when you were exposed to soils and waters that is contaminated by leptospira bacteria. Rodents such as rats are the primary carriers of the leptospirosis bacteria. It is important to identify the signs of rodent infestation at home. If you regularly see rodent droppings around food packages, in drawers, cupboards, under the sink, then your house is infested. Whenever you see such droppings or boxes of food, or wirings that has rodent bites, you must take an action. Symptoms can take 2 – 26 days (average 10 days) to develop this may include: dry cough, fever, headache, muscle pain, nausea, vomiting, and diarrhea, shaking chills, less common symptoms include: abdominal pain, abnormal lung sounds, bone pain, conjunctivitis, enlarged lymph glands, enlarged spleen or liver, joint aches, muscle rigidity, muscle tenderness, skin rash and sore throat. (Dugdale III, 2010) Test to be done to find if you contract leptospirosis are the following: CBC (Complete blood count), creatine kinase, urinalysis. Medications are given to the patient but complicated cases however are life-threatening if not treated promptly. The fatality rate of the disease is 5-40. (Dugdale III, 2010) Here in the Philippines one of the most common cause of leptospirosis is flood water. Leptospirosis cases goes up in the rainy period. In Metro Manila, improper disposal of our wastes such as plastics, domestic wastes, and others blocks the water pass on the sink or to the drainage system. This causes floods even in just a small amount of rain. And garbage attracts rodents that carry a letpospira bacteria and it contaminates the flood water that leads to acquiring the leptospirosis. 1.2. Background of the study Flash floods are common throughout the Philippine archipelago during the monsoon seasons, which runs from the June to December. They are particularly common in Manila, the country’s sprawling capital and home of 14 million Filipino’s. The awareness of the people is very much important especially when flash floods or typhoons occur. Leptospirosis is a bacterial disease which could be contracted by humans when exposed to flood waters containing urine infected animals like rats, dog, and pigs. The leptospirosis cases was caused by the widespread flooding caused by the typhoons that affected the Luzon areas. In Quezon City one barangay, barangay Gulod, has encountered many cases of leptospirosis. Barangay Gulod is located near the Tullahan River and Kaybuktot Creek. The barangay itself is along the Quirino Highway. The barangay is big but because of poor urban development program the drainage system is still a problem during the rainy seasons they have the most number of incidents of leptospirosis cases in the past 3 years. In 2009 the disease, according to the record of Department of Health (DOH) has afflicted more people in Metro Manila, attributing the â€Å"Outbreak† to large numbers of people wading in flood waters carrying the bacteria. The DOH had recorded 1,027 leptospirosis patients, wherein 89 died. There were 122 cases in Quezon City alone with 14 cases in Barangay Gulod. (Quezon City Health Department [QCHD], 2011) In 2010, leptospirosis was noted as the fourth on the list of the top disease outbreaks in the Philippines. The DOH has recorded over 400 leptospirosis cases in the first half of the year (Department of Health [DOH], 2010), which includes 26 deaths with 1 case in Barangay Gulod. (QCHD, 2010) Recently, the Department of Health released an announcement that casualties from leptospirosis has increased 247% in 10 months (January-October) in Metro Manila with number of 131 cases of Leptospirosis in Quezon City with 5 cases in barangay Gulod. It usually takes two weeks after the infection to manifest flu-like symptoms. If not diagnosed early enough, it can lead to more severe symptom and may cause death. Mild infections can be treated by antibiotics like doxycyline, but for severe infections generally, they require Intravenous Penicillin which is still dangerous because the patient might encounter the Jarisch-Hexheimer reaction. This disease needs prompt medication upon its contraction. (Uy, 2011) 1.3. Theoretical Framework Systems design approach is interconnected, interdependent and interacting problems that seeks to create an action to take the entity as a whole. It implies that we take the responsibility of the whole thing to be able to create future better by understanding the nature and saving the environment by fulfilling its requirement on saving it. (Laszlo & Krippner, 1998). Living in this planet, there are things we need to maintain. The Systems Design is said that it is interconnected and interacting problems. Meaning every problem we do, creates another one and relates to another, everything is a chain from small to the biggest. Just like what is happening here in the Philippines right now the people who throws their trash everywhere creates a bigger problem. Systems Design is participatory by nature (Bethany, 1996), meaning everyone from the society can make a change on how the problem will be solved by making small steps on providing a remedy on their problems. They can engage themselves by becoming an active participant on change and they can be more resourceful. Bela Bethany (1996), a Systems Theorist characterized the systems design focusing the humanities to be, experience oriented, rational, neutral, and it has concerns on future generations . (Banathy, 1996, pp. 34-35.) Here in the Philippines we believe that systems design by being participatory makes people move on their own on the time of calamities. Disasters are made by simple forms of action. Nowadays when it rained a little it floods the city and that would make people alarmed and take actions. And by that they will learn from their mistakes and try to solve their problem as a â€Å"system† and functioning as one. Because being in a societal systems human beings actively apply their skills to the analysis of the design of socially and ecologically sustainable systems by becoming active participants of their community on shaping their future. (Laszlo & Krippner, 1998) 1.4. Conceptual Framework This part of the paper will serve as a guide to study systems approach of the input-process-output devised by Stoner, Freeman and Gilbert Jr. (1995). The system has flows of information, materials and energy, including human energy that enter as an inputs then transform the processes on the system and exit as an output. A feedback is considered as a key to systems controls . Leptospirosis prevention on barangays are being followed in the subject matter. The following protocols followed by the local government is preventing leptospirosis: â€Å"Policy-Making† it refers to the concept of operation and the tasks for execution of the organization’s programs by the respective staffs and officers, ths directs the functions and responsibilities of the personnel to strict guidance and compliance. (Leveriza, 1983) â€Å"Access† it is the portal of each citizen to the city government on the services of the city government. On every projects and information about the services they need. This would let them have the power to know and accumulate certain information. (Dr. Cruz, Personal Communication, 2011) â€Å"Social Participation† is the extent of the participation of the people in both formal or informal group activities. (Leveriza, 1983) These inputs undergo the process of assessment to determine whether the existing policy and procedures being implemented by each of the subject government institutions are sufficient to protect the network resources from any unlawful acts, as well as identify problems in relation the said review of the prevention of leptospirosis cases on the barangays. (Stoner et al., 1995) The dynamic process in the framework shall contribute, as output, to a significant improvement of the review of leptospirosis cases, including the measures that should be adopted by each respondent government agency. Given the foregoing system’s model, the research paradigm of the study id presented in Figure below for a clearer understanding and appreciation.   Selected Government Institutions.City Health Government-Policy procedures-Access-Society Awareness| | Analysis of-Leptospirosis cases in Barangay Gulod, Quezon City. | | A significant review of Leptospirosis prevention on the barangays.| FEEDBACK Research paradigm As shown in paradigm, the input variables include the profile of the network of subject government institution. It is the city health department of the Quezon city is the department of the city from which the programs and developments are made while encountering this leptospirosis cases. 1.5. Scope and Limitations This study would focus more of Leptospirosis cases in Barangay Gulod, Quezon City from the year 2009 – 2011 who had recorded the most of the cases of the said disease for the past 3 years. This would include the citizens of the barangay in all age groups. We would also investigate the programs (if any) implemented to prevent the Leptospirosis cases in the Barangay before, during and after the floods, and the projects aimed at eliminating the floods and rats that caused the disease. 1.6. Statement of the Problem This study would like to the answer the following problems about the strategies of the City Government towards the leptospirosis cases encountered in Barangay Gulod Q.C.: 1. What are the efforts made by the City Government before, during and after the typhoon? 2. Are the efforts effective enough? 3. What are the programs and projects implemented on the said Barangay? Does the programs and projects help the citizens of the Barangay? 4. What are the steps of the City Government to empower its people on the time of floods and rains? This study would like to help the barangays and the Quezon City on preventing the leptospirosis cases during the time of typhoons and floods. 1.7. Importance of the Study This study is important to the following: Quezon City Government – to help them on implementing: rules, programs and projects to prevent Leptospirosis on the barangays that is said to have a large scale of Leptospirosis cases. This hopefully would help them on the ideas of the other barangays and cities to prevent and hopefully stop the spread of the disease. Barangay officials – to give them knowledge on the status of the leptospirosis on their barangay. Barangay Citizens – to help them and their families on contracting the disease. 1.8. Definition of Terms 1. Afflicted – being troubled with pains. 2. Ceftriaxone Injection- injection used to treat certain infections caused by gonorrhea (a sexually transmitted disease) and infections of lungs, ears, skin, urinary tract, blood, bones joints and abdomen. It is also given to some types of surgery to prevent the development of another disease after the operation. 3. Chemoprohylaxis – use of a chemical agent to prevent a development of disease. 4. Creatine Kinase – The mitochondrial creatine kinase (CKm) is present in the mitochondrial intermembrane space, where it produces phosphocreatine (PCr) from mitochondrially-generated ATP and creatine (Cr) imported from the cytosol. 5. Disease – disturbed or abnormal structure or physiological action in the living organism as awhole or in any of its parts. 6. Dopamine – an important neurotransmitter in the brain. 7. Doxycyline – this is used to treat a wide variety of bacterial infections or to treat the trave ler’s diarrhea. It acts by inhibiting the growth of bacteria 8. Fatality – a state of how bad the disease is 9. Flashflood – an event caused by heavy rain   10. Furosemide- this is used to treat high blood pressure. Furosemide reduces fluid accumulation by increasing the elimination of sodium and water through the kidneys. 11. IgM ELISA – is a fast test for a qualitative detection of IgM anti Bodies. 12. IgM leptospira Dipstickâ„ ¢ – is a fast test for a qualitative detection of IgM anti Bodies against Leptospirosis. It is used to determine the leptospirosis cases in Yucatan, Mexico. 13. Input – something put into a system or device as energy into a machine, food into the body, data into a computer, etc. 14. Jarisch-Herxheimer reaction – reaction caused by organisms (bacteria) dying off and releasing toxins into the body faster than the body may comfortably handle it. 15. Meningitis – an inflammation of the meninge, the membranes that covers the brain and spinal cord. 16. Microscopic Agglutination Test (MAT) – a test to determine if you are infected by leptospirosis. 17. Outbreak – a sudden and violent breaking forth; said of passion or of disease affecting large numbers of people. 18. Output – the quantity put out or produced in a specified time 19. Sanitation – making something sterile or clean. 20. Seropositivity – showing positive reaction to a serological or test on blood serum for a disease. 21. Serovars Manilae – sample Vaccines used for Leptospirosis 22. Spirochetes – any of a genus of typically saprophytic bacteria commonly found in water and sewage and characterized by spiral flexible filaments with apparently rotary movements. 23. Thrombocytopenic – relative decrease of platelets in blood. 24. Urinalysis – also known as Routine and Microscopy (R&M), is an array of tests performed on urine, and one of the most common methods of medical diagnosis. 25. Vasodilatation – dilation of blood vessel, as by the action of a nerve drug. 26. Vax-SPIRAL ® – Trivalent AntiLeptospirosis Vaccine for Human use. 27. Zoonotic – a developed individual of a compound animal or of a simple egg CHAPTER 2 REVIEW OF RELATED LITERATURES AND STUDIES This portion of the research gives some additional information that have been made both local and foreign researchers which are in one way of the other related in the research under taken in this study. 2.1. FOREIGN LITERATURES According to www.Leptospirosis.org (2010) a reference archive on the internet for Leptospirosis information, the Leptospirosis bacteria can’t live on saltwater. We cannot get Leptospirosis by taking a bath on a beach. Contaminated fresh waters and flood waters are usually the bacteria carrier. They also said that you can get Leptospirosis by swallowing, swimming with open wounds on contaminated water. It is never air borne. It also said that the bacteria can’t survived by acid, heat, disinfectants, and alkali’s. Thus cooked foods are safe. Everything in your house should be clean most especially if your house is infested by rodents. Doxycycline offers some protection against severe illness and is the best and normal medication to be given in these situations, but it cannot guarantee protection and a mild illness may still occur. Therefore, protection is all we need. We should be aware that the disease is existing and might cause death. According to an Indian heath portal www.aarogya.com gave some guidelines on how to prevent the Leptospirosis infection. The first step is sanitation, of course cleanliness is the first step. Then protect your self with gloves, masks, boots, when going to a water area that might be contaminated by the Leptospirosis. (S. Pallavi, 2008) You should also keep your open wounds from the contaminated water, and also wash your hands after touching an animal. Do not touch rats. Prevention is better than cure. Therefore, we should educate people from the disease, do not let them swim on a possible contaminated fresh water. Get rid of rats and throw your waste properly. Waste management repels rats. The Medicenet.com states some implications or symptoms of the Leptospirosis, he said that at the first phase the patient would experience some flu like symptoms like fever, headaches, muscle pains, cough and colds. Then the redness of the eye would develop on the ninth day. Then it will develop some aching with stiffness of the nerves then some inflammations. This disease is somewhat connected to liver and kidney disease. That would take the disease to another implications. (Cunha, 2009) That is why whenever you experience the first types of symptoms then you should do something about it right away before it’s too late. Vaccines are developed already which are given to some explorers but it is not that advisable for some research are not yet done about the vaccine. According to www.nlm.nih.gov there the procedures to cure Leptospirosis, this would include the intakes of medicine, such as Ampicillin, Ceftriaxone, Doxycyclne, and Penicillin. He said that complicated cases need to be taken care in ICU (intensive care unit). Leptospirosis is curable, but serious and complicated cases maybe life-threatening. There are also other complications that the patient can get in Leptospirosis. There is the Jarisch-Herxheimer reaction is a reaction of the body when the is an intake of Penicillin, there is also Meningitis, and severe bleeding. Therefore, although the Leptospirosis is life threatening there are still hopes that is coming out, there is a vaccine developed in Europe and in Asia that might not stop but at least freeze the Leptospirosis spread. Still prevention is better than the cure. We must manage our surroundings to stop the infestation of the rodents on on our households. And we should learn to clean our environment to stop the flooding. (Dugd ale III, 2010) 2.2. LOCAL LITERATURES Sison, (2009) said that â€Å"the Philippines is facing a serious problem of Leptospirosis. Poor sanitation and the increase of the urban slums along with frequent typhoons and expansion of flooding areas in the country have exacerbated the risk of infection. Leptospires are said the cause of the Weil’s disease in Japan, where it was common in coal miners. Leptospirosis can affect many species of of wild and domestic animals, including marine mammals. Prompt scientific treatment is essential, and aggressive support care with strict attention to fluid and electrolyte is a must. Some severely ill patients may require dialysis.† So with a clean surroundings, and a better prevention of the disease is a Leptospirosis free community even those people in the slum area, if know how to clean and sanitize their belongings they can’t get leptospirosis. So whenever there are contaminations in the place they should be alert. Cause prevention is better than cure. (Sison, 2009) (Medenilla et al., 2009) Leptospirosis is a disease caused by a bacterial infection when humans get contact in flood waters contaminated by animal urines from dogs, cats, pigs and specially rats. It takes 5 days t o 2 weeks before you can see the symptoms. During that time the leptospirosis cases hits a large amount of cases in Luzon with 1,027 cases with 89 fatalities. Sec. Duque said that the widespread cases were caused by the two tropical storms that hit the country. The Government warned the public to avoid flood water to prevent getting infected by the bacteria. The government that time prepared P 4-million pesos for the leptospirosis victims. Phrophylaxis, a drug which cures leptospirosis. This medicine is given immediately to those admitted cases of Leptospirosis. However, Prophylaxis is not suitable for children and pregnant women. The PCP (Philippine College of Physicians) and PMA (Philippine Medical Center) released a guidelines on an antibiotic â€Å"Prophylaxis† to people in leptospirosis-affected communities. They said that Prophylaxis is not recommended to those individuals unless they confirmed that they have visited a leptospirosis contaminated area. Ii is said that to prevent this disease, sanitation and protection is the best. Flood water is one of the risk factors that would infect you a leptospirosis. By just wearing boots, goggles, overalls, gloves and others. 2 capsules of Doxycycline is given once weekly for those who were exposed and should be continued through out the end of the exposure period. Then, the use of Prophylaxis is not 100% effective. It is said that it would depend on the quality of the drug and the timing of the intake. (Manongdo, 2009) If the rat’s urine was mixed in the flood waters, what comes next is the Leptospirosis. There lots of rats in metro manila, Rats are the largest group of mammal in the world. Their population is even greater than humans. The dirtier the place the more they would get in to your households. (Editorial: Pilipino Star Ngayon; 2009) For the past epidemiological research the Leptospirosis cases in the Metro manila especially in the Quezon City, were reported to have a high case of Leptospirosis. One of the reasons of this disease is the improper waste management. Many of Filipinos are not disciplined enough to throw their waste properly, some were just throwing their garbage on the river. And some doesn’t separate the biodegradable and the non biodegradable. So by keeping the discipline everywhere and not just throwing waste every where we can at least refrain the floods that brings the Leptospirosis.

Why Should We Conserve Our Coral Reefs Before Its Too Late?

Why Should We Conserve Our Coral Reefs Before Its Too Late? The International Union for Conservation of Nature’s latest report warns that half of the coral reefs could disappear by 2045. Coral reefs are diverse ecosystems that support different kinds of fish species and other organisms under the sea. They are home to as many as 150,000 species in any given coral reef (Harris 1060). They are located in warm, shallow, and tropical marine waters where there is enough sunlight available for the coral reefs to thrive. It is very hard to estimate how much of the ocean floor is covered in coals because of the various places that they are located.The water temperature is also a very big influence on the growth and survival of coral reefs. For a coral to survive, the temperature needs to be around 74-78  °F and no lower then  °F. When the temperature gets too cold or too high, the coral starts dying immediately. The destruction of these coral reefs has become a dominant problem in the last ten or so years, resulting from various causes. As the number of coral reefs is rapidly declining and destruction is heading toward an all time high, while the rate of destruction is heading toward an all time high.We need to take action to conserve our coral reefs before it is too late. The destruction of coral reefs is being caused by both natural and manmade causes. The number one natural reason for the destruction of coral reefs is global warming. In an article for the Natural Wildlife Federation, author Joe Pupree explains the immediate effect of global warming and puts it into perspective saying, â€Å"While for most terrestrial creatures, the worst effects of global warming are decades away, for coral reefs the future is already here. The obvious major spikes in the oceans temperature are evident in many tropical regions today, showing pressing evidence that this is an increasing issue. The warmer water temperatures have also assisted in creating a new issue among t he coral reefs known as coral bleaching. Coral bleaching is the second biggest problem within coral reefs. When coral bleaching occurs, the coral basically gets rid of the algae that are living inside of them, which is what gives the corals their vibrant various colors.Corals draw in oxygen from algae in exchange for nutrients and carbon dioxide, so when corals expel their algae it is because they are experiencing a time of stress. When this happens the coral loose their color and turn white or become transparent. In 1998, for example, extreme water temperatures triggered a rare massive bleaching that left few corals untouched (Dupree). After this disaster, it was estimated that about 16% of the world’s corals had died in less than that one year.Regrettably, natural causes aren’t the only thing destroying our coral reefs, humans are also adding to the damage. Things like oil spills, coral mining, and dynamite fishing are all things that we have control over but havenâ €™t done anything about. Even tourism can be physically damaging to the coral reef’s structure. The list of factors contributing to the destruction of coral reefs goes on and on. Throughout the world there are some well-known coral reefs that have been affected by the destruction.Ten years ago when reefs mysteriously started dying off the coast of Key West scientists began to investigate. The way they conducted the research to find out why these coral reefs were dying, was that they cornered off parts of the reef with metal stakes and sent divers with cameras frequently so they could monitor corals and signs of pests and disease. A decade later, the metal stakes were still in place at Easter Dry Rocks Reef, but the corals themselves were gone (Dupree). Another reef that is being affected is Australia’s Great Barrier Reef.Charlie Veron, a coral expert and a longtime chief scientist for the Australian institute of Marine Sciences says that â€Å"A history of the Gre at Barrier Reef is a catalog of disasters caused by planetary chaos. But they are disaster from which the reef has always covered† (Qtd. In Dupree). As for today’s reoccurring disasters the prospect for coral reef recovery is uncertain. With the destruction of coral reefs becoming such as escalating problem, there have been several efforts to save them. The issue of global warming affecting the coal reefs is the top priority for the National Wildlife Federation.They claim to be â€Å"backing congressional legislation to reduce greenhouse gases, publishing reports on warming’s impact on wildlife and collaborating with state affiliates on the grassroots efforts† (Dupree). Management plans have been put into place that strictly enforces the limitations and controls on marine exploitation. This management plan has, however, significantly improved the health of some of the reefs they have tested this method on. There are also organizations such as â€Å"Reef C heck† that encourages people to get out into their community and volunteer and make a difference.The goal of â€Å"Reef Check† is to educate the public and governments about the value of coral reefs and the crisis facing them. The coral reefs that are dying every day not only affect our oceans, but they have a direct and indirect effect on our country. The people who depend on seafood for economic survival are finally beginning to realize that these coral reefs that they never cared to try to protect is going to have consequences. Fishermen will soon not be able o make a living in the commercial fishing industry and the economy will suffer from that.The nonexistence of coral reefs will also take a toll on the tourism industry. Things like reef tours, snorkeling, diving, and fishing, will all be affected. As said in the article Coral Crisis, â€Å"Globally, coral reefs are estimated to contribute more than 30$ billion a year in direct net benefits to human economics. â €  This is a huge sum of money and with the status of the economy at this point in time losing this money would be detrimental. Scientists as of lately have extracted over 1,200 potentially useful components from Cancer.If these components prove to be the answer to the curing of these terminal disease and there are no corals left, that could lead to some problems. Coral reefs are being destructed more and more every day. Whether it is by global warming making the temperature of the water unlivable, or by the stress placed on the corals until it causes them to become completely bleached throughout. It could also be caused by any human activities that harm the original nature of the coral reefs. The most prominent of the reefs being affected are the reefs in the Keys and in the Great Barrier Reef in Australia.Efforts to save the reefs have started to begin but these efforts are no where near the magnitude that is needed if we want coral reefs to be around in the years to come. The effects of these coral reefs ceasing to exist will become apparent soon enough, but by that time we start the conservation of these beautiful underwater ecosystems it will not help. As marine, biologist Chris Langdon from the University of Miami explains to us short and to the point that â€Å"if we wipe them out, we’re not going to have them around for a very long time† (Dupree). Word Count: 1240

Training and development Essay Example | Topics and Well Written Essays - 750 words

Training and development - Essay Example I will mail the self-administered questions to the customer service representatives in our organization. The customer service representatives will complete the mail-in survey within 3 days. I will tabulate, summarize, analyze, and discuss the results of the survey with the top management of the organization with a view of taking necessary actions in the future. I will use my self-administered questionnaires to establish the training needs of customer service representatives in our organization. The survey will help me to determine whether the training offered in the organization meets the needs of customer service representatives. The results of the survey will help me to develop and deliver effective training to this group of employees. I will also determine how to manage the trainees. The survey will equally determine if there is any need to outsource training with an aim of enhancing expertise in our organization. I chose to collect data using a mail-in survey that include both open-ended and close-ended questions. This method is beneficial since it allows me to poll all respondents within a short period. They are also cheap to administer and easy to analyze. The survey will offer first hand data that I can classify and explore further. The close-ended questions in the mail-in survey limit the respondents to specific parameters (Skillnets Ltd, 2013). It is easy to tabulate data collected from such questions since they required specific answers. On the other hand, the open-ended questions in the mail-in survey allow respondents to offer detailed feedback and present new ideas (Skillnets Ltd, 2013). However, tabulating the results from such questions will be challenging. Moreover, many respondents do not like completing such surveys and the return rate is mostly low. However, it is more effective to combine both close-ended and open-ended questions in this analysis. Ideally, it is important for a human

A Doll's House by Henrik Ibsen Research Paper Example | Topics and Well Written Essays - 1250 words

A Doll's House by Henrik Ibsen - Research Paper Example Consequently, it is via these events where people while mingling embrace their effective roles based on genders evident in the play. In this play, the author significantly explores the aspect of feminism in the society with intention of creating senses of social equality in regards to both genders. In this play, act as recipients of both oppression and unfair treatment that makes them appear as men’s play objects. Ibsen illustrates an aspect of mistreatment of women through one of the character Nora, where the male individual oppresses the female especially at the family level (Ibsen 24). Henrik exemplifies oppression on women in the society quite evident at various social, economic and political avenues. However, his focus is at family level where the male gender seems to assumes the top rank whereas are subjects almost close to the children they have given birth. Oppression against the female gender is also evident globally whereby despite the level of development of that given region women end up not receiving economic support. As a result, they have no mediums to air the grievances that can help them to demand liberation or champion the colleagues to embrace liberation. The play thus reveals oppression against women by illustrating the societal perception of women. For instance, the society perceives women as the secondary citizen according to the play, as she depends mostly on a man for her survival and existence. According to the play, a woman should be inferior to a man, and her actions should not override the males’ decisions and actions. Parents play an important role in establishing the inferiority complex in the female’s childhood exposure. Nora’s father is an essential initiator of Nora’s perception of the male superiority since her childhood, thus she grew up with the knowledge that the female has to be a male’s subject (Ibsen 104).  Ã‚  

Company Law Essay Example | Topics and Well Written Essays - 5000 words

Company Law - Essay Example n be altered by special resolution.3 However, any alteration must comply with the provisions contained in the company’s Memorandum of Association and the current Companies Acts. The Memorandum sets out the objects of the company and what the company can do. Therefore in the event a provision of the Articles is inconsistent with the Memorandum it will be overruled.4 Any alteration of the company’s Article of Association must be conducted in good faith and for the overall benefit of the company.5 The underlying rationale is the extent to which the majoritys power is contained so as to prevent majority oppression of the minority. Put another way, the principles of common law and equity effectively bind the majority share holders in the manifest exercise of their powers at the expense of minority shareholders.6 The courts have consistently approached the question of alteration of a company’s Articles of Association with extreme caution. There are many variants that are potentially conflicting. For one thing a fine balancing of the company’s interests and the interests of the members of the company as a body is relevant. The doctrine of majority rule is as equally important to the court as is the protection of the minority from oppression by the majority. Since by virtue of Section 9 of the Companies Act 1985 a majority can alter or amend provisions contained in the Articles of Association, it is important to the court that this is not accomplished by discriminatory or fraudulent means or motives on the part of the majority. The doctrine of majority rule was introduced in Foss v Harbottle. The rationale behind Foss was that any difficulties within the structure of the company ought to be dealt with by ratification by the majority shareholders.7 Inherent in this principle is the courts’ recognition of the company’s right to alter its Articles of Association. Jenkins LJ said, ‘†¦where the alleged wrong is a transaction which might be made binding

Importance of Business Contract Law and its Implementation Assignment

Importance of Business Contract Law and its Implementation - Assignment Example Various lawyers and accountants provide their services both as employees and independent contractors. Essentials of a Contract The first essential of a valid contract is a valid offer. An offer is a clear statement of terms on which a party is ready to do business. It becomes valid when it is free from any ambiguity, communicated to the offeree, and not a counter-offer. The next element is acceptance. The acceptance must be a mirror image of the offer, communicated to the offeror, must not be subject to a condition, and must not have any new terms. Otherwise, it becomes a counter-offer. Communication can be through speech, conduct, writing, or by any reasonable method. Otherwise, it is not valid and there is no contract. The third important element is a consideration. It has been defined as â€Å"a benefit to one party or a detriment to the other† in Currie v Misa2. It must not be passed, must move from the promisee, must be sufficient, must not be something the promise is leg ally bound to do and must be legal. The fourth element is the intention of the parties involved to be legally bound. If there is no such intention, there is no contract but a social agreement. When these four conditions are fulfilled, a valid contract is formed. Types of Contract A contract that is formed by just oral agreement and nothing is put into writing is called a verbal contract. For contracts, being in writing is not an essential part and they are still enforceable by law. A written contract is a contract put in writing. It is also enforceable by law. It is difficult to enforce a verbal contract as it becomes almost impossible to provide a proof upon which a decision can be based on. When a contract is in writing, it is easy to prove and enforce. Another type of contracts is made in deeds. A deed is a written instrument used to convey the title or interest in a real estate. Relating mostly to land law, deeds can be regarded as written agreements.  

Accounting Assignment Example | Topics and Well Written Essays - 1250 words

Accounting - Assignment Example It is his intention to obtain funds from bank to procure the fixed assets required for production of the product. The start-up costs for Personal Fitness Equipment Inc. are estimated at $1,50,000. All start-up assumptions are based on an actual infusion of $50,000 in the form of capital to be introduced by Dr.John. The balance amount of $ 1,00,000 is proposed to be brought in through Bank Finance at the interest rate of 3%. Certain portion of the funds will be utilized to procure raw materials to fund production of initial inventory. A company office would be located at the Atlanta market area. Available office space has been located in Atlanta. This office space is small and may be secured at nominal cost. As needs dictate office and/or distribution facilities will be expanded. Initially, the small office will serve to manage marketing functions and sales/order processing. Personal Fitness Equipment Inc, is in the business of manufacturing Fitness equipments for personal use. The promoter has come up with a unique design of Personal Fitness Equipment (PFE). This equipment is easy to use and is being priced at a cheaper rate. The main feature of this equipment is the safety standards and the wide range of exercises that can be performed with this equipment. The equipment is proposed to be made with metal of ideal weight. This product designed by Dr. John can be produced at low cost, is lightweight, independent tests have been performed at university and Local Gyms. The users have given positive feedback that the regularity of their physical exercise has increased after purchasing this product. The Appendix section has all the relevant Financial Projections. The sales forecast for the first year of operation is estimated at USD 500000. The company is expected to earn Gross profit at the rate of 54% of the turnover. The net profit of the company is estimated at USD 113770, which workout to about 23% of the turnover.

Women During the Civil War Essay Example for Free

Women During the Civil War Essay Women during the Civil War helped as nurses, cooks, solider, and spies. Women in the North also worked for the United States Sanitary Commission. â€Å"The primary national relief organization, coordinating donations to the Union. † The role southern women played during the Civil War was also to cook, be spies, the duties of the man while in his absence. â€Å"Women worked in munitions plants, as clerks in government offices, and as a sales force in retail businesses. † Clara Barton a famous Civil War nurse, she followed the troops into battle and worked alongside doctors. Barton later founded the American Red Cross (Schultz, 2012). The war affected both the women on Union and the Confederate side because in the absence of the men, women had to ensure all the duties were completed. Black slaves fighting during the Civil War concerned many individuals. People were fearful of the idea of arming a Black man. In case they would revolt back and kill for their freedom. People feared the idea of the black slaves willing to do anything to become free. Black slaves played a huge role in the American Civil War this was mainly because slaves were a large population of the South. Nearly 3. 5 million people in the Confederate side were slaves (Schultz, 2012). Black slaves were offered an opportunity to become free by serving in the war, but this enticement was only offered as a last resort, because of the desperate need of men to fight the war. The only down side to this was that even freed many blacks were not equal to white men. Black solider rarely ever became officers and the only time they command white men was when their whiteness was not so evident (The Civil War,2013) They were not given equal pay, or allowed to vote. While many slave owners did not want to arm black slaves they desperately needed help in fighting.

Describing research methology and philosophy

Describing research methology and philosophy Saunders et al (2007) described research methodology as a carefully organised and scientific procedure used during a research project which generates results which are in turn assessed. Also the methodology used in any research is developed by the researcher. Saunders et al (2007) revealed five sections in which research projects are usually shaped. Figure 3.1: The Research Onion Saunders et al (2009) described research philosophy as an essential basis on how we view the world. This basis supports research strategy and the procedure a researcher chooses in evaluating the strategy. Also according to Sullivan (2001 pp. 47) research philosophy is a type of philosophy based on scientifically proven facts where the world is thought to exist without consideration of peoples ideas of it and that science uses decisions based on facts to discover what exist in the world. Authors like Malhotra and Birks (2007) support the fact that the scientifically based facts belief can have an effect on research. Furthermore, Sullivan (2001 pp. 48) showed that belief on the philosophy based on feelings, thoughts is where reality of the world generates out of its creation and there is a replacement of social meaning during social interaction. However for the process of this research, philosophy based on feelings and thoughts is chosen over that based on scientific proven ideas because Remenyi, Williams, Money and Swartz (1998 p. 32) showed that philosophy based on scientifically proven ideas work with noticeable social reality and the results of such research can be law like generalisation which is almost the same to those produced by the physical and natural scientist. RESEARCH PURPOSE Saunders et al (2009) defined research purpose as a clear exact statement that point out what the researcher wants to achieve from undertaking the research. However, this purpose can be achieved using any of the following (Saunders et al 2009) Exploratory research Descriptive research and Explanatory research Exploratory research: this type of research is used to find out what is occurring; to seek new and clear understanding; to ask question and evaluate an occurrence in a new light (Robson 2002, p. 59). Furthermore, this research is mainly used to simplify a problem and also reveal if the problem is worth pursuing (Saunders et al 2009). Also, an exploratory research can be changed easily to suit a new situation, this change does not necessarily mean absence of direction, rather it means concentrating on a wide viewpoint and narrowing the research to a more specific manner. (Adams and Schvaneveldt 1991) Descriptive Research; According to Robson (2002 p. 59): descriptive research is a research that seeks to describe an accurate profile of persons, events or situations in a particular way to suit ones opinion. This research involves producing a correct representation of persons or events. (Saunders et al 2009 p. 590) Explanatory research: this type of research seeks to present a direct relationship between variables. In other words, this type of research shows how a variable depends on another and how they affect each other. This research studies a problem or situation in order to generate the relationship between the variables (Saunders et al 2009. pp 591). Several authors like Malhotra and Birks (2007) revealed that this type of research purpose can be used collectively in a research. However for the purpose of this research, the three purpose method was used. Research Approach According to Saunders et al (2009); there are two types of research approach available to researchers namely; Deductive Approach and Inductive Approach The deductive approach involves five stages in which research will be carried out (Robson 2002) Deducing the hypothesis from the theory- this involves analysing the relationship between two or more variables. Expressing the hypothesis in operational terms- this involves the identification of how the variable will be measured. Testing the operational hypothesis Examining the outcomes of the inquiry- this involves making sure the theory is right or suggesting modification to the theory improving the theory using the research findings Furthermore, this type of approach is carefully organised, collects quantitative data, and need to collect data from a sufficient sample size in order to generalise conclusion (Saunders et al 2009) Inductive approach; this approach involves the generation of a theory as a result of the evaluation of the empirical data. (Saunders et al 2009 pp 593) Also, it involves understanding the kind of problem and how it concerns the context in which it occurs. Also this type of research tends to use small sample of subject as against the large sample used in deductive approach. However for the purpose of this research both inductive approach was used because of the large sample that can be used to define a theory as well as the fact that inductive approach can be changed to fit any situation and the researcher can be more involved in the research process. Choices Saunders et al (2009) revealed that there are multiple method choices available to a researcher to collect data namely: qualitative and quantitative techniques. According to Denzin, Norman, Lincoln and Yvonna (2005); qualitative research technique is a method of getting required information used in many academic discipline and market research. Also, Chris Vaughan-Jones (2010) showed that qualitative research uses observation from participant and non participants, semi structured interview, unstructured interview and analysis of documents and materials. While quantitative research technique is systematic investigation of countable properties and observable happenings and their relationship (Kuhn 1961). Furthermore, quantitative data are usually gathered using questionnaires in which the data collected will be coded using numerical codes and later analysed. However, for the purpose of this research, both quantitative and qualitative methods were used to collect data. (Quantitative method was in form of questionnaires while qualitative method was in form of a focus group) Time horizon Ester by- Smith, Thorpe, Jackson and Lowe (2008) revealed that a research design can take the shape of a cross-sectional studies or longitudinal studies. A cross-sectional study usually uses the survey strategy as it seeks to describe incidence of a phenomenon (ester by- Smith et al 2008). On the other hand longitudinal study uses observation of people or an event over a period of time in which the researcher is able to control the time changing properties involved, provided that they are not affected by the research process (Saunders et al 2009) However, cross-sectional study was used for this research because all the data collected was obtained from a sample of internet banking customers at different time of the day and different days of the week using questionnaires. Research strategy Research strategy can be described as a general plan in which research questions are answered. Also, research strategy involves the use of research questions as well as research objectives, amount of time, extent of existing knowledge and resources available (Saunders et al 2009). Furthermore, the major research strategies available to researchers are experiment, survey, case study, action research, grounded theory, ethnography, and archival research (Saunders et al 2009) Experiment- according to Saunders et al (2009 p 142), experiment is a form of research that involves a scientific test which features strongly in much social science research especially psychology. Furthermore, Hakim (2000) showed that experiments seek to reveal whether a change in one independent variable will cause a change in another dependent variable. Survey- this is to collect a large amount of data from a particular population based on their views about a particular subject, it employs the use of explorative and descriptive research approach (Saunders et al 2009 pp. 144). Furthermore, survey strategy allows a researcher to collect quantitative data which can be analysed using descriptive and inferential data (Saunders et al 2009). Case study; Robson (2002 pp 178) described case study as a plan for doing research which involves an empirical investigation of a particular happening with its real life counterparts using different sources of evidence. Also, case study creates a detailed understanding of a research context and the processes involved (Morris and Woods 1991). Furthermore, Yin (2003) revealed that case study uses triangulate multiple sources of data because it uses different methods of data collection with a study to ensure that data collected are accurate and useful. Action research; Saunders et al (2009 pp. 587) described action research as a research strategy that is involved with management of change, also involving a close connectivity between practitioner and researcher. Coghlan and Brannick (2005) revealed that research should pay more attention on resolving organisational issues like effecting change together with the person that experiences the change directly. Grounded theory; this can be described as the theory that was developed from data gotten from series of observations or interviews involving an inductive approach (Saunders et al 2009 pp 592). Furthermore, Goulding (2002) revealed that grounded theory strategy helps in predicting and explaining behaviour in a research which brings about building and developing a theory. Ethnography: this strategy is used to describe and explain the social world through first hand field study (Saunders et al 2009 pp 591). This strategy involves participative observation and it is consumes a lot of time because it is done over a period of time making the researcher involving in the social world being observed (Saunders et al 2009). Archival research: this type of research strategy uses managerial works and records as its major data source (Saunders et al 2009 pp 150). However the data collected through this strategy are analysed because it is a product of daily activities (Hakim 2000). However Saunders et al (2009) revealed that the above strategies can be combined in a research, the survey strategy was used as a result of its ability to collect quantitative data as well as its ability to answer questions like who, what, where, how much, and how many; also because it uses exploratory and descriptive research techniques.